Behind the Peer-to-Peer Marketing Revolution

  The personal recommendation of a friend - whether it be for an event, service, or product - has a strong persuasive effect. Unlike company advertisements, the close connections we have with people who are part of our personal lives prime us to view the information as coming from a reliable source. This is the … Continue reading Behind the Peer-to-Peer Marketing Revolution

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SocialLadder Featured on Amplify

SocialLadder’s recent partnership with Eventbrite has the potential to make significant changes to the landscape of live music and concert promotion, a development which is not lost on Amplify Media’s founder and executive editor Dave Brooks. His writeup on SocialLadder’s integration with Eventbrite’s third-party API can be found here, or you can read the text … Continue reading SocialLadder Featured on Amplify