The personal recommendation of a friend - whether it be for an event, service, or product - has a strong persuasive effect. Unlike company advertisements, the close connections we have with people who are part of our personal lives prime us to view the information as coming from a reliable source. This is the … Continue reading Behind the Peer-to-Peer Marketing Revolution
SocialLadder unveiled its newest platform change in July of 2017: Automated social media challenges! The goal of this new capability is to maximize efficiency for both clients and their ambassadors by automatically creating challenges when an event organizer designates a post on social media with a specific hashtag. This helps boost the amount of impressions … Continue reading Automated Challenges: The New Addition to SocialLadder!
Congratulations! You’ve got brand ambassadors. Now what? It is important to create a unique experience for your ambassadors. Here are six tips for running a successful brand ambassador campaign. Set goals for your brand ambassadors - this will help focus the ambassadors on what you want them to achieve. Are you trying to increase … Continue reading 6 Tips for a Successful Brand Ambassador Campaign
SocialLadder recently announced its newest partnership with YogaClub, a subscription box service that delivers on-trend, brand name yoga apparel at a discounted rate. This collaboration will open a new market for SocialLadder, which is traditionally known for working with live events. Subscription box services have been growing in popularity and in number of offerings for … Continue reading SocialLadder Partners with YogaClub
SocialLadder’s recent partnership with Eventbrite continues to garner attention from writers in tech, business, and social media fields alike. This excerpt from last week’s article, written by Philly Business Journal’s tech reporter Michelle Caffrey, is a great example: A Philadelphia startup is expecting a boost in business and new funding after landing a key partnership … Continue reading SocialLadder Featured on Philadelphia Business Journal
Integration seamlessly connects hundreds of thousands of event organizers to on-demand ambassador network PHILADELPHIA, PA – Aug 16, 2017 – SocialLadder, the leading peer-to-peer marketing technology and world’s largest live events focused brand ambassador network, today announced that its technology is available as an extension to Eventbrite, the world’s largest event technology and ticketing platform, … Continue reading SocialLadder Teams Up With Eventbrite to Offer First of its Kind Ambassador Program Extension to Leading Events Platform
Influencer marketing operates by incentivizing key individuals to promote a product. These individuals are usually famous celebrities who are being compensated generously for posting on Instagram or Twitter. Because of this, consumers often filter out and ignore what they perceive as disingenuous endorsements blasted to millions of followers. Micro-influencers can break this negative trend by generating … Continue reading Micro-influencers: the New Celebrity Endorsements?
Brand ambassador programs allow companies and organizations to collaborate with their dedicated clientele on advertisements and new developments. They’re an effective way for a brand to engage and develop their fan base, and thereby network with consumers. If your company is without a brand ambassador program, you may be missing out on an extremely beneficial … Continue reading 5 Benefits of Having a Brand Ambassador Program
Have you ever done something, whether it was listening to a new artist on Spotify or buying some cool kicks, because a friend recommended it? You’re not alone. Nowadays, millennials place a greater emphasis on the opinions of others who share similar views and experiences as themselves. According to a study by Nielsen, over 92% … Continue reading How Disco Donnie Presents Generated Millions in Value via Word of Mouth Marketing
As many of you know, the option for layaway payment plans for pricey music festivals is increasing in popularity. The majority of festivals now offer this option, including headlining festivals like Coachella, Ultra and Firefly. So, is it worth it? Is this option an honest way for music festivals to make their live events more … Continue reading The Dos and Don’ts of Festival Layaway Payment Plans