Influencer marketing operates by incentivizing key individuals to promote a product. These individuals are usually famous celebrities who are being compensated generously for posting on Instagram or Twitter. Because of this, consumers often filter out and ignore what they perceive as disingenuous endorsements blasted to millions of followers. Micro-influencers can break this negative trend by generating … Continue reading Micro-influencers: the New Celebrity Endorsements?
We’ve already established some of the benefits to starting a brand ambassador program---one of which is the advertising power available of social media. But why should you connect your brand ambassador program to social media? Here are three benefits to doing so: 1. Effectively reach desired clients and build rapport - Streamline the process of reaching … Continue reading 3 Reasons to Give Your Brand Ambassador Program a Social Media Component
Are you a music lover who gets excited about attending live events? Are these events way out of your price range? Do you get serious FOMO when you miss out on seeing one of your favorite artists play in your city? If you answered yes to any of these questions, then we have some advice … Continue reading A Simple Guide to Scoring Free Tickets Pt. 1
For the past decade, there has been an upward trend when it comes to using social media to advertise. Big brands have inundated their databases with users, aiming to assemble the largest cache of data--aka “likes”--, in an attempt to reach a broader audience. According to Forbes, the flaw with this practice is that “brands … Continue reading Turn Your Facebook “Likes” Into Sales