Micro-influencers: the New Celebrity Endorsements?

Influencer marketing operates by incentivizing key individuals to promote a product. These individuals are usually famous celebrities who are being compensated generously for posting on Instagram or Twitter.  Because of this, consumers often filter out and ignore what they perceive as disingenuous endorsements blasted to millions of followers. Micro-influencers can break this negative trend by generating … Continue reading Micro-influencers: the New Celebrity Endorsements?

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3 Reasons to Give Your Brand Ambassador Program a Social Media Component

  We’ve already established some of the benefits to starting a brand ambassador program---one of which is the advertising power available of social media. But why should you connect your brand ambassador program to social media? Here are three benefits to doing so: 1. Effectively reach desired clients and build rapport - Streamline the process of reaching … Continue reading 3 Reasons to Give Your Brand Ambassador Program a Social Media Component