Micro-influencers: the New Celebrity Endorsements?

Influencer marketing operates by incentivizing key individuals to promote a product. These individuals are usually famous celebrities who are being compensated generously for posting on Instagram or Twitter.  Because of this, consumers often filter out and ignore what they perceive as disingenuous endorsements blasted to millions of followers. Micro-influencers can break this negative trend by generating … Continue reading Micro-influencers: the New Celebrity Endorsements?

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3 Reasons to Give Your Brand Ambassador Program a Social Media Component

  We’ve already established some of the benefits to starting a brand ambassador program---one of which is the advertising power available of social media. But why should you connect your brand ambassador program to social media? Here are three benefits to doing so: 1. Effectively reach desired clients and build rapport - Streamline the process of reaching … Continue reading 3 Reasons to Give Your Brand Ambassador Program a Social Media Component

Warped Tour Signs 1,300 Ambassadors in 6 Hours

Vans Warped Tour, the traveling rock festival you know and love, has been successful in embracing a new marketing strategy: brand ambassador programs. Utilizing the SocialLadder app, Warped Tour was able to enroll 1,300 ambassadors within 6 hours of the program's initial launch.   Warped Tour opened their Brand Ambassador Program at 10 AM on … Continue reading Warped Tour Signs 1,300 Ambassadors in 6 Hours