The personal recommendation of a friend - whether it be for an event, service, or product - has a strong persuasive effect. Unlike company advertisements, the close connections we have with people who are part of our personal lives prime us to view the information as coming from a reliable source. This is the … Continue reading Behind the Peer-to-Peer Marketing Revolution
“Develop a relationship and the sales will follow.” It’s a saying that has been used time and time again to emphasize the importance of Customer Experience Management (CEM), and relationship marketing in particular. Relationship marketing is an approach to product promotion where the seller aims to develop a relationship between their product and consumers. By … Continue reading Relationship Marketing: “Develop a Relationship and the Sales Will Follow.”
SocialLadder unveiled its newest platform change in July of 2017: Automated social media challenges! The goal of this new capability is to maximize efficiency for both clients and their ambassadors by automatically creating challenges when an event organizer designates a post on social media with a specific hashtag. This helps boost the amount of impressions … Continue reading Automated Challenges: The New Addition to SocialLadder!
Congratulations! You’ve got brand ambassadors. Now what? It is important to create a unique experience for your ambassadors. Here are six tips for running a successful brand ambassador campaign. Set goals for your brand ambassadors - this will help focus the ambassadors on what you want them to achieve. Are you trying to increase … Continue reading 6 Tips for a Successful Brand Ambassador Campaign
For its fifth year, the folk music festival that takes place over four days at 105-acre festival ground of The Woodlands of Dover International Speedway in Delaware was a smashing success. Firefly, produced by Red Frog Events alongside Goldenvoice -- the folks who are responsible for Coachella -- showcased headliners like The Weeknd, Muse, Twenty One … Continue reading Top Firefly Ambassadors Generate over $500,000 in ticket sales!
SocialLadder recently announced its newest partnership with YogaClub, a subscription box service that delivers on-trend, brand name yoga apparel at a discounted rate. This collaboration will open a new market for SocialLadder, which is traditionally known for working with live events. Subscription box services have been growing in popularity and in number of offerings for … Continue reading SocialLadder Partners with YogaClub
SocialLadder’s recent partnership with Eventbrite has the potential to make significant changes to the landscape of live music and concert promotion, a development which is not lost on Amplify Media’s founder and executive editor Dave Brooks. His writeup on SocialLadder’s integration with Eventbrite’s third-party API can be found here, or you can read the text … Continue reading SocialLadder Featured on Amplify
One of the top sources for ticketing business news and media coverage, http://www.theticketingbusiness.com, has just featured the SocialLadder & Eventbrite’s partnership announcement on their site! Check their article out, or read the text here: SocialLadder has integrated its peer-to-peer marketing technology and brand ambassador management system with Eventbrite. The integration allows event organisers to activate … Continue reading SocialLadder Featured on theticketingbusiness.com!
Integration seamlessly connects hundreds of thousands of event organizers to on-demand ambassador network PHILADELPHIA, PA – Aug 16, 2017 – SocialLadder, the leading peer-to-peer marketing technology and world’s largest live events focused brand ambassador network, today announced that its technology is available as an extension to Eventbrite, the world’s largest event technology and ticketing platform, … Continue reading SocialLadder Teams Up With Eventbrite to Offer First of its Kind Ambassador Program Extension to Leading Events Platform
Influencer marketing operates by incentivizing key individuals to promote a product. These individuals are usually famous celebrities who are being compensated generously for posting on Instagram or Twitter. Because of this, consumers often filter out and ignore what they perceive as disingenuous endorsements blasted to millions of followers. Micro-influencers can break this negative trend by generating … Continue reading Micro-influencers: the New Celebrity Endorsements?