Influencer marketing operates by incentivizing key individuals to promote a product. These individuals are usually famous celebrities who are being compensated generously for posting on Instagram or Twitter. Because of this, consumers often filter out and ignore what they perceive as disingenuous endorsements blasted to millions of followers. Micro-influencers can break this negative trend by generating … Continue reading Micro-influencers: the New Celebrity Endorsements?
Vans Warped Tour, the traveling rock festival you know and love, has been successful in embracing a new marketing strategy: brand ambassador programs. Utilizing the SocialLadder app, Warped Tour was able to enroll 1,300 ambassadors within 6 hours of the program's initial launch. Warped Tour opened their Brand Ambassador Program at 10 AM on … Continue reading Warped Tour Signs 1,300 Ambassadors in 6 Hours
For the past decade, there has been an upward trend when it comes to using social media to advertise. Big brands have inundated their databases with users, aiming to assemble the largest cache of data--aka “likes”--, in an attempt to reach a broader audience. According to Forbes, the flaw with this practice is that “brands … Continue reading Turn Your Facebook “Likes” Into Sales