How Disco Donnie Presents Generated Millions in Value via Word of Mouth Marketing

Have you ever done something, whether it was listening to a new artist on Spotify or buying some cool kicks, because a friend recommended it? You’re not alone. Nowadays, millennials place a greater emphasis on the opinions of others who share similar views and experiences as themselves. According to a study by Nielsen, over 92% … Continue reading How Disco Donnie Presents Generated Millions in Value via Word of Mouth Marketing

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The Dos and Don’ts of Festival Layaway Payment Plans

As many of you know, the option for layaway payment plans for pricey music festivals is increasing in popularity. The majority of festivals now offer this option, including headlining festivals like Coachella, Ultra and Firefly. So, is it worth it? Is this option an honest way for music festivals to make their live events more … Continue reading The Dos and Don’ts of Festival Layaway Payment Plans

Warped Tour Signs 1,300 Ambassadors in 6 Hours

Vans Warped Tour, the traveling rock festival you know and love, has been successful in embracing a new marketing strategy: brand ambassador programs. Utilizing the SocialLadder app, Warped Tour was able to enroll 1,300 ambassadors within 6 hours of the program's initial launch.   Warped Tour opened their Brand Ambassador Program at 10 AM on … Continue reading Warped Tour Signs 1,300 Ambassadors in 6 Hours