Influencer marketing operates by incentivizing key individuals to promote a product. These individuals are usually famous celebrities who are being compensated generously for posting on Instagram or Twitter. Because of this, consumers often filter out and ignore what they perceive as disingenuous endorsements blasted to millions of followers. Micro-influencers can break this negative trend by generating … Continue reading Micro-influencers: the New Celebrity Endorsements?
We’ve already established some of the benefits to starting a brand ambassador program---one of which is the advertising power available of social media. But why should you connect your brand ambassador program to social media? Here are three benefits to doing so: 1. Effectively reach desired clients and build rapport - Streamline the process of reaching … Continue reading 3 Reasons to Give Your Brand Ambassador Program a Social Media Component
Brand ambassador programs allow companies and organizations to collaborate with their dedicated clientele on advertisements and new developments. They’re an effective way for a brand to engage and develop their fan base, and thereby network with consumers. If your company is without a brand ambassador program, you may be missing out on an extremely beneficial … Continue reading 5 Benefits of Having a Brand Ambassador Program
Have you ever done something, whether it was listening to a new artist on Spotify or buying some cool kicks, because a friend recommended it? You’re not alone. Nowadays, millennials place a greater emphasis on the opinions of others who share similar views and experiences as themselves. According to a study by Nielsen, over 92% … Continue reading How Disco Donnie Presents Generated Millions in Value via Word of Mouth Marketing
For the past decade, there has been an upward trend when it comes to using social media to advertise. Big brands have inundated their databases with users, aiming to assemble the largest cache of data--aka “likes”--, in an attempt to reach a broader audience. According to Forbes, the flaw with this practice is that “brands … Continue reading Turn Your Facebook “Likes” Into Sales