The personal recommendation of a friend - whether it be for an event, service, or product - has a strong persuasive effect. Unlike company advertisements, the close connections we have with people who are part of our personal lives prime us to view the information as coming from a reliable source. This is the … Continue reading Behind the Peer-to-Peer Marketing Revolution
Everyone knows the importance of building momentum for an event, but no one likes to talk about the importance of keeping the momentum going after an event has passed. We have created a guide (below) to help you maintain your momentum post-event as well as keep your ambassadors engaged. Utilize Social Media! A great … Continue reading Keeping the Momentum Going Post-Event
“Develop a relationship and the sales will follow.” It’s a saying that has been used time and time again to emphasize the importance of Customer Experience Management (CEM), and relationship marketing in particular. Relationship marketing is an approach to product promotion where the seller aims to develop a relationship between their product and consumers. By … Continue reading Relationship Marketing: “Develop a Relationship and the Sales Will Follow.”
SocialLadder unveiled its newest platform change in July of 2017: Automated social media challenges! The goal of this new capability is to maximize efficiency for both clients and their ambassadors by automatically creating challenges when an event organizer designates a post on social media with a specific hashtag. This helps boost the amount of impressions … Continue reading Automated Challenges: The New Addition to SocialLadder!
Congratulations! You’ve got brand ambassadors. Now what? It is important to create a unique experience for your ambassadors. Here are six tips for running a successful brand ambassador campaign. Set goals for your brand ambassadors - this will help focus the ambassadors on what you want them to achieve. Are you trying to increase … Continue reading 6 Tips for a Successful Brand Ambassador Campaign
Integration seamlessly connects hundreds of thousands of event organizers to on-demand ambassador network PHILADELPHIA, PA – Aug 16, 2017 – SocialLadder, the leading peer-to-peer marketing technology and world’s largest live events focused brand ambassador network, today announced that its technology is available as an extension to Eventbrite, the world’s largest event technology and ticketing platform, … Continue reading SocialLadder Teams Up With Eventbrite to Offer First of its Kind Ambassador Program Extension to Leading Events Platform
Influencer marketing operates by incentivizing key individuals to promote a product. These individuals are usually famous celebrities who are being compensated generously for posting on Instagram or Twitter. Because of this, consumers often filter out and ignore what they perceive as disingenuous endorsements blasted to millions of followers. Micro-influencers can break this negative trend by generating … Continue reading Micro-influencers: the New Celebrity Endorsements?
We’ve already established some of the benefits to starting a brand ambassador program---one of which is the advertising power available of social media. But why should you connect your brand ambassador program to social media? Here are three benefits to doing so: 1. Effectively reach desired clients and build rapport - Streamline the process of reaching … Continue reading 3 Reasons to Give Your Brand Ambassador Program a Social Media Component
Brand ambassador programs allow companies and organizations to collaborate with their dedicated clientele on advertisements and new developments. They’re an effective way for a brand to engage and develop their fan base, and thereby network with consumers. If your company is without a brand ambassador program, you may be missing out on an extremely beneficial … Continue reading 5 Benefits of Having a Brand Ambassador Program
Have you ever done something, whether it was listening to a new artist on Spotify or buying some cool kicks, because a friend recommended it? You’re not alone. Nowadays, millennials place a greater emphasis on the opinions of others who share similar views and experiences as themselves. According to a study by Nielsen, over 92% … Continue reading How Disco Donnie Presents Generated Millions in Value via Word of Mouth Marketing